Both lifelong beer fans and new adopters will likely be familiar with the term “craft beer.” It’s a widely used, yet virtually unregulated, term that’s meant to identify small, independently owned breweries. With an ABV of 5.4% and a cloudy, yellow-orange coloured ale with a rich white head, Blue Moon Mango Wheat’s ripe mango flavour and aroma is balanced with a light biscuit maltiness and hints of honey. The new variant reportedly has a sweet, tropical taste inspired by freshly cut mangoes enjoyed on the beaches of Puerto Vallarta, Mazatlán and Cancún in Mexico. Keith Villa, then-brewmaster of the Sandlot Brewery in the basement of Denver’s Coors Field, created Blue Moon after receiving his Ph.D. in brewing from the University of Brussels. The beer was originally called Bellyslide Wit and was later changed to Blue Moon. According to brewery lore, the name was inspired by a fan who said, “A beer this good only comes around once in a blue moon.” It took more than 20 years to find Blue Moon a home.

Pricing tends to be more in line with “craft” beer, but without much of the same artistry and uniqueness While you’re still likely to come across the classic Blue Moon before this tropical version, it’s widely available in grocery stores like Safeway, Giant, and Harris Teeter as well as in local liquor stores and Total Wines around the United States. If you’re someone who is passionate about supporting small businesses, then you may opt to stay away from Blue Moon. But if you simply want to enjoy a refreshing brew on a warm day, then sip away! Other Options from Blue Moon Blue Moon Belgian White Charlotte Revill, Blue Moon Brand Manager at Molson Coors, said: “Blue Moon is a market leader in the wheat beer category, and we’re seeing the popularity of this segment of the market continue to increase[2] as consumers look for exciting new flavours, which have a more premium, craft feel.Coors even opened its very own Blue Moon brewery in Denver’s RiNo Point where the brand experiments with new flavors and products just like the Mango Wheat! What is a Belgian ale? Charlotte Revill, Blue Moon brand manager at Molson Coors, said: “ Blue Moon is a market leader in the wheat beer category, and we’re seeing the popularity of this segment of the market continue to increase as consumers look for exciting new flavours, which have a more premium, craft feel. Although he intended on pursuing a career as a pediatrician, a flyer from Coors Brewing inspired him to work as a fermentation researcher with the beer giant. Ultimately, Blue Moon’s craft beer lawsuits and trademark disputes were thrown out, but there are still many beer lovers and industry experts who worry about the impact of big companies labeling themselves as “craft.”

The craft beer segment is predicted to grow in volume and value over the next five years, and the latest addition to the Blue Moon family, which includes Blue Moon Belgian White, will further tap into the growing demand for exciting new flavours and more premium beer options.

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You’ll certainly get some light coffee aromas right off the bat, followed by a subtle maltiness and a hint of honey. The pale golden color is reminiscent of the classic Blue Moon, while a lingering, spicy sweetness certainly sets this coffee brew apart. Blue Moon Honey Daze Blue Moon has become so popular its reach has expanded to 25 countries, including Canada and several European countries. If you are visiting our Canadian neighbors though, be sure to say Belgian Moon instead of Blue Moon. Some beer fans may also be surprised to learn that Blue Moon recommends some dessert pairings with this Mango Wheat. In particular, they suggest french vanilla ice cream, which will certainly accentuate the malty richness of the beer and the sweet honey notes. Based on this definition, it’s already difficult to understand why Blue Moon Brewing Co totes the label “craft beer” when it’s owned by industry giant MillerCoors, which produced a whopping 137 million barrels in 2019 after its merger with Anheuser-Busch. If you really want to understand what the Blue Moon brand is all about, then it’s best to start with the classic. Blue Moon’s Belgian White is readily available at grocery stores, convenience stores, and liquor stores across the country, and will offer a more classic wheat beer flavor than the mango version.

And yet, the beer was an almost instant failure when it first launched. Customers were put off by the beer’s cloudiness and were overall just unwilling to accept this new Belgian style of brewing. The light fruity beer contains water, barley malt, wheat, mango, yeast, hops, honey and other natural flavors. Barley Malt gets top billing on the grain list for all of Blue Moon’s products, while the true signature flavor and texture is derived from the wheat. VinePair analyzed Nielsen CGA survey data to determine the most popular beer brand in every state. Blue Moon claimed the title for two states, Oregon and Maryland. Its popularity beat out one-state favorites Samuel Adams Seasonal (Massachusetts), Miller Lite (Pennsylvania), and New Glarus Spotted Cow Ale (Wisconsin’s amazing outlier). Other two-state favorites included Samuel Adams Boston Lager (Connecticut and Delaware), and Corona Extra (California and Washington State). Coors Light was the most popular in three states (Minnesota, Indiana, and, gasp!, New York). Winning the popularity contest in 22 states: Bud Light. ‘Craft’ is in the eye of the beer holder. The craft beer segment is predicted to grow in volume and value over the next five years[1], and the latest addition to the Blue Moon family, which includes Blue Moon Belgian White, will further tap into the growing demand for exciting new flavours and more premium beer options. Naturally, fresh ripe Mango will draw out the tropical fruit notes of the beer, and a mango salsa would be an excellent way to balance out the drink’s sweetness with a bit of heat. You might also try sprinkling some salt and chili powder over fresh mango slices for a poolside treat!

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Talk about breaking from tradition, Blue Moon’s latest seasonal release is an unlikely combination of beer and coffee that attempts to maintain at least some of the classic wheat beer flavor. Molson Coors Beverage Company has launched Blue Moon Mango Wheat beer into the UK off-trade following its resounding success in the US market. Wheat provides a full body and luscious mouthfeel, and also contributes to the hazy color of the beer. The subtle use of hops lends to a lighter, more refreshing flavor, but preserves the classic foam head.

With an ABV of 5.4% and a cloudy, yellow-orange coloured ale with a rich white head, Blue Moon Mango Wheat’s distinct ripe mango flavour and aroma is balanced with a light biscuit maltiness and hints of honey sweetness. The new variant has a sweet, tropical taste inspired by freshly cut mangoes enjoyed on the beaches of Puerto Vallarta, Mazatlán and Cancún in Mexico. In particular, he incorporated more sweetness and the iconic Valencia orange to balance the wit’s sharp tartness. The Mango beer version is also a great example of a very untraditional take on this centuries-old style of brewing.

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Whether you’re on the hunt for a new patio pounder or just perusing the beer aisle for something new, Blue Moon Mango Wheat is a refreshing beer bursting with summer flavor. Brewmaster Keith Villa began his beer-making journey as many people do – with a passion for drinking and home brewing. He began his attempt at making beer in his own dorm room at the University of Colorado in 1983, fueled by his knowledge and studies of science.