In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. Combine Koleston Perfect Deep Browns hair colour with Welloxon Perfect for outstanding results. Simple 1:1 mixing ratio. Apply the hair colouring mixture immediately with your chosen technique. We cannot guarantee accurate results with the use of any other developers. Regimen indications

Coty Announces Strategic Transformation and Definitive Agreement with KKR on Wella". www.businesswire.com. 2020-06-01 . Retrieved 2020-10-23. Create base lights that set the tonal direction for your blonde creation. These will be scattered all over the head, from root to tip. Vary the size of weaves and microlights, and paint at a diagonal angle. Step 2: Add Accent Lights On November 8, 2021, Coty agreed to sell an approximate 4.7% stake in Wella to KKR in exchange for the redemption of approximately 56% of KKR's remaining convertible preferred shares in Coty. The deal reduces Coty's stake in Wella, Clairol, OPI and ghd to approximately 25.9%. KKR will continue to have a 2.4% ownership stake in Coty on an as-converted basis. [4] History [ edit ] A 1971 Wella Magazine ad in Persian, Zan-e Rooz. Origins [ edit ] Subtle blonde transitions with a natural-looking finish. Remember: if your client wants a platinum high lift hair colour shade, their hair would need to be no darker than a medium blonde to begin with. Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella Professionals’ Global Creative Director of Colour. [8] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals. [8]The deal closed on December 1, 2020, establishing the Wella Company as a stand-alone private entity based in Geneva, Switzerland. Deutsch, Claudia H. (2003-03-19). "P.&G. Is Acquiring Wella, German Hair Care Company (Published 2003)". The New York Times. ISSN 0362-4331 . Retrieved 2020-10-23. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of Wella's haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. [6] Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene Features and Benefits 6

In between your highlights, add accent lights through the warm base tone with a darker shade of blonde. Every fourth weave should be this accent shade, applied under the recession area for a hint of depth. Step 3: Gloss and Glow Wella founded Making Waves in 2011 – a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania, Cambodia, and Vietnam and has trained over 44,800 people. [9] Darker regrowth is all the more visible against lighter shades, so remind your client how important it is to book in for regular colour touch-ups. While balayage can be low maintenance, maintaining blonde hair from root to tip – especially on brunette hair – means root coverage every 6-8 weeks is a must. The No-Bleach Blonde techniques above are all part of the Signature Blondes collection, and they’re perfect for no-compromise clients who are reluctant to use bleach on their hair. However, a customer's lightening options don’t stop there if they’re looking to reduce damage. Signature Blondes also features services that make use of Wella BlondorPlex; a premium hair lightener-meets-bond strengthener, which we've infused with our WellaPlex No1 Bond Maker to reinforce internal hair bonds during the lifting process.JAB chair Bart Becht quits in split with partners". Financial Times. 14 January 2019. Archived from the original on 2022-12-11 . Retrieved 2020-10-23. In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauer wellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hair dryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. Coty Completes Merger with P&G Specialty Beauty Business". www.businesswire.com. 2016-10-03 . Retrieved 2020-10-23. AB, DD8, DD11, IV, KW1 KW14, PA21 PA40, PH17, PH26, PH30, PH35, PH37,PH39, PH41, PH49, PH50, KW15, KW16, KW17, ZE, HS, PA20, PA41, PA49, PA60, PA75, PA77, PA78, KA27, KA28, PH42, PH44, IV40 Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene Features and Benefits 8/Result

Wella acquires Briogeo to strengthen sustainable haircare portfolio". The Industry Fashion. 29 April 2022. UK mainland only. Surcharges apply to the following locations The Channel Islands & Isles of Scilly Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0 Features and Benefits 2 In 2015, Coty announced that they would be buying 43 beauty brands from P&G for 12.5 Billion [12] and finished the merger in October 2016. [13] Bart Becht, former Coty Chairman and Chief Executive, [14] stated that the company would take over all of P&G's Wella management teams.Ensure intense and vibrant colour with the new Koleston Perfect Me+, Special blond 12-11. With over 120 shades in the range you are sure to be able to cater for every client and provide them with the hair colour of their dreams. The expert formula creates pure, balanced results with natural depth and shine every time. With the Koleston Perfect Me+ collection you can guarantee your clients up to 100% grey coverage to keep unwanted grey and white hairs at bay. Provide up to 5 levels of colour lift and give your clients that colour they have been longing for. The company suffered under the National Socialist regime due to the Nazi's economic policy and their restrictions on raw-material supplies, along with wartime conditions. As Freemasons, the Ströher brothers were actively opposed to National Socialism. During the Second World War, the Welle plant in Apolda was used to manufacture ventilation systems and equipment for submarines, no longer producing their permanent wave machines and hair dryers. [5]

Keep warm hair golden and cool tones shimmery with a mask that elevates radiance and strength. Lighter shades don't reflect the light as easily as brunettes, so a little extra help is sometimes needed. Our favourite for repairing shine and repairing hair is Fusion Intense Repair Mask; a creamy treatment that intensely conditions coloured hair in just five minutes. 3. Keep On Top Of RegrowthDermatologically tested**dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test Features and Benefits 5